Dr. Rica Cruz, a licensed Psychologist, a sex and relationships therapist, a broadcaster, and an entrepreneur. She has a PhD in Psychology and had further training and certifications in sex and relationships therapy from the University of Guelph, Harvard Medical School and the Society for Scientific Study of Sexuality. She is also a Certified Sexologist by the American College of Sexologists.
Her expertise is focused on Filipino sexual behaviours and sexual pleasure and her practice revolves around individuals and couples with sexual and relationship/marital issues. She provides sexuality education to the Filipino youth and is part of campaigns for HIV and Reproductive Health Awareness.
She co-hosts a daily TV show, Feelings, on Cignal TV Channel 1, OnePH. She also has two podcasts, Conservative Ako and The Sexy Minds, to help normalize conversations on sex in the country. Her other media projects include, Love and Sex with Doc Rica, a show on the social media platform Kumu, presented by Metro.Style, and regular columns on various media publications. Recently, she launched Unprude, a sexual wellness store where people can explore their sexual selves freely and openly.
As a sex therapist, researcher, educator, and lover, she opines that Filipino sexual ownership is sexier than sex.